s_ppv Cookie

Vendor adobe-dynamic-tag-manager adobe-analytics unknown
Type ANALYTICS
Expiration unknown

What does the s_ppv cookie do?

Stores information about the specific region of a webpage that is currently being viewed. The s_ppv cookie is used to track and record the percentage of the webpage that has been viewed.

Why this cookie matters

This cookie is commonly used by adobe-dynamic-tag-manager , adobe-analytics , unknown for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like s_ppv, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.