s_fid Cookie

What does the s_fid cookie do?

The s_fid cookie is an alternative identifier that is used when the s_vi cookie cannot be set due to technical issues, providing a unique user ID and timestamp. This service is mostly used for marketing automation (automated email marketing). Used to track and identify users over time with an anonymous ID.

Why this cookie matters

This cookie is commonly used by unknown , adobe-analytics , adobe-marketing-cloud for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like s_fid, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.