dv Cookie

What does the dv cookie do?

_DV cookie is used by Microsoft to collect data about user behavior and target advertising based on this data. This cookie collects website statistics and tracks conversion rates. dv.

Why this cookie matters

This cookie is commonly used by unknown , google-ads-optimization , google for purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like dv, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.