dpm Cookie

Vendor adobe-audience-manager adobe-marketing-cloud demdex
Type MARKETING
Expiration 180

What does the dpm cookie do?

We use the 'dpm' cookie to enable our websites and services to remember your visit. This allows us to deliver targeted ads or retarget you with specific content based on your previous browsing history. This service is mostly used for website statistics. The dpm cookie is set by the Adobe Audience Manager to identify and synchronize data with Adobe's internal systems.

Why this cookie matters

This cookie is commonly used by adobe-audience-manager , adobe-marketing-cloud , demdex for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like dpm, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.