ab.storage.deviceId.039f6de1-2c05-4a2a-8f6e-07d7c8bbde96 Cookie

What does the ab.storage.deviceId.039f6de1-2c05-4a2a-8f6e-07d7c8bbde96 cookie do?

This cookie is set by the provider Braze. This cookie is used for storing the randomly generated user ID. The cookie helps in recognizing the user and for event attribution and messaging in Braze targeted advertising.

Why this cookie matters

This cookie is commonly used by unknown for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like ab.storage.deviceId.039f6de1-2c05-4a2a-8f6e-07d7c8bbde96, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.