1P_JAR Cookie

Vendor google google-ads-optimization
Type MARKETING
Expiration 43200

What does the 1P_JAR cookie do?

provide ad delivery or retargeting Set by Google, these cookies are embedded in YouTube videos and collect anonymous statistical data about the number of video views and playback settings.

Why this cookie matters

This cookie is commonly used by google , google-ads-optimization for marketing purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as marketing, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, personalised ads or retargeting features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like 1P_JAR, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.