__utmx_k_98974919 Cookie

What does the __utmx_k_98974919 cookie do?

This cookie identifies a user who has been assigned to an A/B testing group through Google Analytics to enable site owners to show different versions of pages to different users.

Why this cookie matters

This cookie is commonly used by unknown for analytics purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

Because it's categorised as analytics, many jurisdictions require that users give explicit consent before it can be activated. If blocked or denied by the visitor, related analytics features may not function properly.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like __utmx_k_98974919, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.