__novo_utm Cookie

What does the __novo_utm cookie do?

__novo_utm cookie is a third-party cookie related to Novo Commerce, likely used for tracking and analytics purposes.

Why this cookie matters

This cookie is commonly used by unknown for purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like __novo_utm, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.