__myutmz Cookie

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Type
Expiration unknown

What does the __myutmz cookie do?

A _ tracking cookie used by Google Analytics to determine whether a user is an anonymous or returning visitor and to store the referrer URL if the user lands on your site via a search engine result, news article, blog post or other webpage.

Why this cookie matters

This cookie is commonly used by unknown for purposes – such as tracking usage behaviour, optimising experience, or enabling marketing functionality.

How Cookifi helps you manage this cookie

Cookifi automatically detects cookies like __myutmz, categorises them, and gives you full control over when and how they load - based on your users' consent choices.

Whether you manage consent via Google Tag Manager, consent APIs (like the Shopify or WordPress Consent API), or prefer automatic cookie blocking or manual script control, Cookifi integrates seamlessly into your stack.

Built for technical marketers, business owners and developers, Cookifi offers flexibility without sacrificing compliance.